- Enquiry For Sales: +91 7428094567
Enquiry For Jobs : +91 9116139991 - Request for quote
WUD is India's first and only institute dedicated to education in the creative fields. They are known for delivering
cutting-edge, trans-disciplinary programmes in the creative domains of Fashion, Design, Communication, Art,
Architecture, Media, Management and Humanities.
The major problem was the brand's social media presence, which hindered university recognition and brand awareness. Lacking social presence leads to lower CTR, resulting in less traffic to the university's website.
They also wanted to boost their SERP presence to uncover more leads and conversions.
We defined the brand's target audience and conducted competitor research to gain insights about the brand and fill gaps/weaknesses/issues.
Our digital experts created the SMART goal strategy to develop fundamental goals and make sure that brand’s objectives were achieved within a reasonable time frame.
We also created three different buckets Awareness, Consideration, and Purchase. Our team created a social media presence on Facebook and Instagram to raise awareness because their target audience was most likely to be found on these platforms. Furthermore, in order to maintain credibility and reputation, we began updating appealing posts and tracking social accounts.
WUD was looking to increase its lead generation efforts through digital advertising. So, we implemented a
strategy that included utilizing Google search, Google display ads, and social media ads.
We started bidding on high-intent keywords through Google search to reach potential customers actively
searching for admission to creative courses provided by the university. We also ran appealing ads in order to
increase conversion rates.
To increase admissions, we implemented strategies such as creating user-generated content and organizing
content into specific categories. Additionally, we highlighted workshops, job opportunities, and events to
attract potential students. Our primary focus was to increase CTR on ad copies and position ads at the top of
search results among local competitors. Executing these processes led to a significant boost in lead
generation for the university and overall brand awareness. The targeted advertising and optimisation actions
resulted in higher CTR and conversion rates, bringing in more potential customers.
Our banners are created to be highly visible and influential to catch potential students’ eye,
promote brand recognition, and make a lasting impression that is easy to recall. This, in turn,
facilitates active engagement and response.
To get more paid traffic, we also ran interactive search ads to bring more
user attention.
Leads increased by
CTR increased by
Lead Quality increased by
Cost per lead reduced by
Social media has the ability to shape perceptions and influence decision-making. So to give the best, we created a strategy to highlight the creative part of the university, such as student life, events, activities, and student work. We also posted attractive posts that bought more eyes toward the brand. It also helped us build brand awareness, generate leads, and drive sales.
To increase user engagement, we created various campaigns targeting specific audiences, which can help increase conversions and drive sales.
To bring the best out of our efforts, we targeted our ads on Instagram and Facebook, where our audience is substantial.
Topical posts inform and educate visitors about your business blog. We created these posts for WUD to establish authority on the subject and foster trust between the company and its audience.
What's more? Our team did many types of contests, polls & quizzes to bring user engagement. This, therefore, helped us a lot in increasing the university’s followers on social media.
Moreover, we did the moment marketing that lets the brand shine a spotlight on ongoing and current events and create connections and marketing collaterals during various events.
To promote the artistic culture of the university, our team highlighted the students work to let visitors relate and interact with WUD university.
increase in
engagement on
Facebook
increase in
engagement on
twitter
increase in
engagement on
Instagram
increase in
video views on
Linked In
increase in
engagement on
Youtube
And now, our next objective is to make regular dental check ups normal and necessary.
Wish us luck!
