Social media continues to gain the focus of most companies’ marketing budgets. But are you aware about the rise of video marketing on social media? We have a few interesting stats for you!
- Nearly 3.25 billion hours of video are watched every month on YouTube.
- 59% of executives prefer watching videos over reading texts.
- More than 5 billion video views are received on YouTube each day.
- Nearly 500 million people watch Facebook videos each day
- 82% of Twitter users watch video content
The last 1.5 years have drastically changed the world of videos. Today Facebook is getting more daily minutes watched than YouTube and videos shared on social media are driving much higher engagement than ever before.
In such a scenario, you definitely need to have a full fledged strategy for video marketing on social media. Confused? Here is a complete guide to create, promote and optimize your video content for improving your social reach and reactions on different platforms.
Social Media Video Specs
Before you plan your video marketing strategy for social media, it is important to stay up to date with the recommended specs, sizes, dimensions and ratios for all your video posts as well as video ads on different platforms.
YouTube Videos
Undoubtedly, YouTube is a huge library of videos, the big giant. It is therefore quite valuable for growing your brand and reaching new audiences, that makes it a favourite of most businesses and personal brands.
But the current trend shows the rise in the popularity of Facebook videos with nearly 4 billion video streams every day on Facebook.
Facebook Videos and Video Ads
With Facebook having the widest range of data, it is almost impossible to ignore the power of sharing Facebook videos. And now we have Facebook video ads too.
While sharing YouTube video links on Facebook is a good way to add more views to your work, you should also upload videos natively to Facebook. Facebook prefers native videos over linked videos in its Newsfeed.
Facebook video ads help you to directly reach your targeted audience. Say, if you are an ice-cream company, you can promote your brand to those who love ice-creams, live nearby and have kids.
Remember:
- Use funny videos, DIY tips, LIVE features on Facebook
- Your video should be no more than 1 minute in length
- The first 3 seconds are really important
Instagram Videos, Stories and Video Ads
Instagram is all about creative advertising and gives high view rate to video ads in its feed.
With a 10 second Instagram Story clip placed at the top of the feed, you can drive huge engagement for your products and brands. You can show behind the scenes, upcoming products and special offers through Instagram videos.
Remember:
30 seconds to 1 minute videos are the best
Adding appropriate hash tags to the caption can lead to 12% more engagement
Use tools like Boomerang for engaging videos
Use widescreen or 1:1 aspect ratio for videos and portrait mode for stories
Make the best use of the huge potential that video marketing holds. Don’t lag behind. Just have a leap into the fast-growing world of social video marketing today.
