How These 5 Things Affect Patient Retention or Conversion

As a healthcare provider, do you know how satisfied your patients are? No doubt the care you provide is the best in class, and it should be. However, one of the most important things that matter is experience. Knowing your patient’s needs and expectations is imperative to your healthcare business. It makes a big difference in your overall growth. 

How you take care of these things becomes a deciding factor for your progress. The staff should be mindful while interacting with the patients. You should make the most of digital marketing. For instance, video production services to educate and inform your patients. However, they seem small details but are very crucial. According to Semrush, 89% of companies say that customer service plays a massive role in customer retention.

Let’s now get in detail what these things are that affect patient retention. These five things fetch your online reviews; they get you referrals, brand exposure etc. And the most important benefit is it helps you acquire and retain existing patients.

Things that Affect Patient Retention/Conversion

Unfortunately, most healthcare providers believe that acquiring new patients is more important. Nevertheless, retaining existing patients is as important as developing new clients. According to Gartner Group, 20% of your existing customers contribute to 80% of your future profits. 

Now it is more than ever very critical to focus on existing patients. As per Retention Science, a 5% increase in customer retention rates increases your profits by 25-95%. There are more than enough reasons to focus on patient retention.

• The Way Staff Treats Patients

Having a solid and loyal patient base is essential for hospitals and speciality clinics. When a patient visits your hospital, you provide a great experience. The way your staff interacts with them at the reception and the proximity of consultation rooms, waiting room, review room, etc. Make your patients feel that they are in the most caring atmosphere and safer hands.

• Flexible Working Hours

Most patients find it difficult to book appointments if you do not provide flexible working hours. You should see that your working hours provide ease to working parents. Patients find it easy to get appointments before or after their usual office hours. A convenient timing will help them understand you care. 

• Appointment Reminders

There are different reasons why patients don’t show up to appointments. Some patients can’t make it because of their hectic schedule, and some forget. However, if you send healthcare appointment reminders, the chances are most of them turn up. Automated reminders are saviours for both patients and healthcare providers. It is an effective way to communicate, is cost-effective, and provides customer satisfaction. 

You can automate the appointments weekly, daily, and hourly basis. According to Solutionreach, the weekly automated appointment reminders get 126% confirmations. It is higher compared to non-automated appointments or daily or hourly appointment reminders.

• Patient’s Details

Patients love it when doctors ask them for a few personal details. It helps doctors understand the patient well and treat them accordingly. On the other hand, the patient feels cared for when you spend some time with them. However, it is not possible to remember everything about each patient. Suppose a doctor remembers some essential details of personal information. A patient gets to know how concerned you are about their healthy being. This overall experience makes him feel better and makes him your loyal customer.

• The Way You Make Use of Digital Platforms

The way you use digital media speaks volumes about your customer retention rate. In today’s tech-savvy world, patients need all the information to be served immediately. That is the reason you should have a responsive website. And make the most of digital platforms to retain patients. You can constantly be in touch with them through live interactive sessions. You can educate them through quality videos with the help of video production services. 

Conclusion:

Patient retention plays a vital role in your growth. If you have a loyal customer base, it helps you sustain growth. And we at Reinvent Digital will help you to achieve your goal. We are one of the most sought-after brands in the digital world.  

Therefore, if you want the best results without much hassle, Reinvent Digital experts are here to serve you. We have years of expertise and make the best use of KPIs to let you know how satisfied your patients are, how they get treated by your staff etc.  Want to know in detail how we do it? We are a call away from you.