With 3.03 billion active social media users in 2018, social media is shaping the digital marketing industry. In this fast, competitive and ever-changing era, social media marketing professionals are often seen using effect social media marketing tools and resources to save time and money, create and promote awesome content, and analyse results.
Here we bring you the top 10 time-saving, must-have social media tools, which have helped both amateurs and professionals alike, in managing multiple social media channels and profiles with ease.
1. Hootsuite
You are already aware of it, probably! Hootsuite is one of the most popular, time-saving and affordable social media tools. It lets you schedule your social media content to be published later and gives access to useful analytics and reports.
2. Statusbrew
This amazing social media marketing tool is a unified solution for all social media management needs. It makes everything easier, from scheduling and publishing content, to community management and brand monitoring, all this from a single dashboard. Its lead discovery features and team collaboration options are making it a favourite among social media professionals.
3. Bit.ly
Spice up your social media posts by shortening your links. You get access to rich analytics on who clicks your links, where do visitors come from and which type of posts are the most engaging.
4. Buffer
A close alternative to Hootsuite, Buffer is an effective social media tool to manage multiple social channels. It comes with an easy to navigate, user-friendly dashboard. Along with scheduling posts manually, you can create a custom posting schedule for your brand, select the frequency of daily posting and let Buffer determine the right posting time for you, depending on engagement numbers. Get rich reports on reach and engagement.
5. Buzzsumo
Discover content that is getting the maximum shares across different social networks. This will help you plan the right social media strategy for your client brands. Find influencers in your niche and indulge in rewarding content sharing practices.
6. Tweepi
This tool helps in expanding your Twitter fan base. It allows you to discover and follow new users, clear inactive profiles and identify the users who don’t follow you back. You can take actions accordingly.
7. Canva
Viewing all text in your NewsFeed would be boring; isn’t it? Use Canva to create impressive visual content that users would love to see and share. However, hiring a professional graphic designer with hands-on experience in Photoshop is always a better choice.
8. Stock Photos
Tools like Shutterstock, Bigstock, Pixabay and Unsplash are a designer’s and a social media marketer’s best friends. You get access to millions of high-resolution, royalty-free images and vectors, to be used for curating your social media content, from these photo tools.
9. SimplyMeasured
This is an effective social media analytics tool to help you get access to valuable insights into how your social media accounts are performing. Some of the most loved features of SimplyMeasured include audience analysis across all social platforms, social and website traffic measurement from Google, data accessibility and customisable report themes.
10. Tailwind
Manage Pinterest accounts with ease with Tailwind. It makes it easier to schedule and organise pins from any website using a browser tool. Pin the content you want at the best times with this super user-friendly tool that helps you manage your Pinterest account with minimal efforts.
Using these effective social media tools will help professionals manage the social media accounts for their client brands in a better way, leading to significant growth in business. Get a hand on these amazing tools that make managing social media easy and quick.
