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Local SEO refers to the process of optimising a business’s online presence to rank higher in local search results. The goal of local SEO is to make it easier for people to find the products, services, or information they need from local businesses when searching online.
Local SEO involves optimising several key elements of a business’s online presence, including its website, Google My Business listing, and online directories and review sites. This includes tasks such as ensuring that your website and Google My Business listing have accurate and complete information, such as business name, address, phone number, and hours of operation, as well as securing positive reviews from customers.
Local SEO helps to improve the visibility of a business in local search results, making it easier for potential customers to find and connect with the business when they are searching for products or services in their area.
Local SEO can give a business a competitive advantage over others in their area, as the higher a business ranks in local search results, the more likely it is to receive clicks and attract new customers.
Local SEO enables businesses to target their marketing efforts to people in their local area, which is particularly important for small businesses and those that serve a local community.
Compared to traditional forms of advertising such as print or television, Local SEO is a relatively low-cost way to reach potential customers and build brand awareness.
With more and more people using their mobile devices to search for products and services, Local SEO can help to improve the mobile experience for potential customers, making it easier for them to find the information they need.
: By taking stock of your services and products, you can better understand the keywords and phrases that are most relevant to your business, and use this information to improve your visibility in local search results and attract more customers.
Determine the keywords and phrases associated with each service or product: Research the keywords and phrases that are most commonly used to search for each of your services and products, using tools like Google Keyword Planner or SEMrush.
Conducting an audit of existing website is an important step in creating a successful local SEO strategy, as it can help to identify any technical issues or missing information that could be affecting your search engine rankings.
SEO tools like Semrush offer comprehensive site audit tools you can use to generate a report of all your site’s issues.
Here are some issues
One of the goals of local SEO is to not only rank in local search but to outrank your local competitors as it can help you understand the keywords and phrases that your competitors are using to attract customers in your local area.
Use keyword research tools, such as Google Keyword Planner or SEMrush, to determine the search volume and competition for the keywords and phrases used by your competitors.
Targeting Geo-specific keywords is an important part of creating a successful local SEO strategy, as it can help to ensure that your business is visible to the right customers in your local area. You can also look for geo-specific keywords by adding your location to the keywords you are searching for.
For example :
On-page optimisation is all about optimising your website for the localised keywords you identify it can help to improve your visibility and rankings in local search results. Here are some steps you can follow:
Mapping keyword: Each page will have a target keyword that is relevant to what the page is about.
Content creation: Create high-quality, original content that is relevant to your business and your target audience, including blog posts, product descriptions, and service offerings.
Title and meta description optimisation: Include your keywords in the title and meta description.
Use header tags: Use header tags, such as H1, H2, and H3, to structure your content and make it easier for both users and search engines to understand the hierarchy and importance of your content.
Internal linking: Use internal linking to connect related pages and content on your website, which can help to improve the user experience and provide additional context for search engines.
Optimise images and Videos: Make sure all images and videos on your website are optimised for the web by compressing their file size and including descriptive alt tags and captions.
URL structure: Fix the broken links on your website Ideally, each URL should include the target keyword for that page.
Creating localised landing pages is an effective way to improve your local SEO and target customers in specific geographic locations.
Optimise your GMB profile as it can help to improve your visibility in local search results and attract more customers.
Build citations for your business on local directories and review sites, such as Yelp and TripAdvisor, to improve your visibility and credibility in local search results. The most reputable directories include YellowPages, Bing Places, and BBB, but there are countless others online.
Reinvent Digital, a seasoned performance marketing company excels in local SEO. We can give your business an online boost and increase sales. We ensure that more traffic from search engines like Google finds its way to your website.
We will also collaborate with you to guarantee that all of your citations are accurate and consistent across the web, which is essential for search engine optimisation (SEO). This includes listing your business in popular directories as well as optimising your Google My Business page. Get in touch with us today!
