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in total site
conversions in
six months
increase
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new users
increase
in site traffic MoM in
six months
Poornima University Leading Private University in Rajasthan offering various PG & UG courses in Engineering, Management, Architecture and Applied Sciences, Design and Commerce. The university is situated in Sitapura, the educational hub of Jaipur. Poornima University has been awarded as the Top Private University of Rajasthan.
Initially, the brand wanted to boost brand awareness among the university's target audience. The university wanted to get the maximum lead generation. They want the most effective marketing strategies to recommend ways to optimize the university's approach. Poornima university wanted to promote its services organically to get better reach and conversions.
The university wanted to get the maximum lead generation. They want the most effective marketing strategies for lead generation and to recommend ways to optimize the university's approach.
Poornima university wanted to promote their services organically to get better reach and conversions.
To boost brand awareness, we launched social media marketing campaign on various platforms such as YouTube, Instagram, Facebook, Twitter, and LinkedIn as their mostly targeted audience was present there.
For lead generation, we launched interactive Google Ads targeting high-intent keywords and utilized display ads for remarketing and increasing awareness for various courses. Google Ads helped us a lot in gaining huge website traffic.
Our first approach was to make website user friendly; we made UI & UX changes on the website and made SEO On page and off page changes on the website. We targeted 500+ high intended and branded awareness keywords and created different buckets. After working on SEO for 6 months we saw a significant change on the website and increase in conversions
We conducted keyword research to identify relevant keywords for our institute's website and incorporate them into your website's content and meta tags.We targeted over 500 high-intent and brand-awareness keywords and grouped them into different categories.
We strategize and divided SEO into four distinct components on-page optimization, off-page optimization, technical optimization, and local optimization.
In On page optimisation- We optimized the content with relevant keywords, meta descriptions, and title tags, and simultaneously improved the overall user experience of the site and worked on the UI & UX
In Off- page optimisation- We Build high-quality backlinks relevant websites to improve our website's authority by techniques, such as guest blogging, social media engagement, and influencer outreach.
Technical Optimisation - We optimized website speed, ensuring proper indexing, and implementing structured data markup schema markup, and sitemap, to improve its visibility in search engines
Local Seo. We Optimised Google My Business listings, acquiring local citations, and implementing location-based keywords into website content.
It is crucial to keep the brand's GMB listing updated. Our team improved the listing for better visibility on Google Maps. Additionally, keeping the GMB current is essential for providing accurate information to the target audience.This not only enhanced the brand's online presence, but also ensured that the target audience receives accurate and up-to-date information about the brand through the GMB listing.
Mobile-first websites help users to navigate through different functionality of the website easily. In addition, it gives users a visually appealing view that urges them to engage with the site more.
We built a mobile-first website to give the finest and most comfortable user experience. Also, we integrated WhatsApp icons to let patients or visitors communicate with the LMS team without any hassle and get the required information regarding their treatments.
We’ve added the pricing section of professional cosmetic dentistry services on the website to deliver crucial details to the user.
Content optimization is a key component of our marketing strategy. During the optimization process, various factors were taken into consideration. Our Content Marketing services led to the selection of strategic keywords that were incorporated to improve search engine ranking. Along with course details, our performance marketing services experts also added additional information to provide students with a comprehensive understanding of the student experience at Poornima University.
Increase in
Organic clicks
Increase in
Impression
Increase in
website traffic
Our focus on paid media was aimed at achieving two main goals: to generate a greater number of leads
and increase overall brand awareness.
We optimized our campaigns for maximum impact by implementing the following steps:.
We created eye-catching banners with clear visibility to boost brand recognition and
improve recall. The persuasive design elements and prominent placement of the banners
encourage active engagement and response from the target audience.
Create clear and concise ad copy that highlights the unique selling points of the institute
and includes a call-to-action.
Leads increased by
CTR increased by
Lead Quality increased by
Cost per lead reduced by
We initiated social media marketing efforts on YouTube, Instagram, Facebook, Twitter, and LinkedIn.
Our strategies include user-generated content, event promotion, contests, showcasing our facilities, faculty, Campus tour, placements, Student achievements and successes, Student-led events or activities.
increase in
engagement on
Facebook
increase in
engagement on
twitter
increase in
engagement on
Instagram
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video views on
Linked In
increase in
engagement on
Youtube
