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There are at least 100 billion searches for healthcare on Google alone each year. That’s 273 million healthcare searches a day. Yes, most healthcare organizations are struggling for leads and to generate a decent patient footfall.
So, where is it all going wrong?
The reason why so many healthcare organizations struggle to get new clients is that so many are deploying the wrong strategies or are spending their marketing budget at the wrong place.
Market forecasts indicate that by 2023, pharma and healthcare digital B2B advertising will reach 1.35 billion dollars.
The above representation is evident to show that despite maxing out the spending, healthcare organizations are not able to attract and retain patients.
Who knows the best about lead generation in healthcare other than the digital marketing company that has an experience of medical lead generation?
It is true that without advertising and the right marketing, people wouldn’t know your healthcare facility exists. Of course, there is always word of mouth publicity but that would take months if not years to work and give you half of what you’d expect as profits.
Despite the available resources, many hospitals or doctors do not know the where and how of advertising. That means
They can spend a fortune in marketing but without the right strategy. It is likely that you may end up investing a lot without a good ROI. Despite getting the traffic they fail to turn the potential clients into a loyal patient base.
Now, you may ask – What About Print Media Advertising?
Well, the truth is – people may see your ad in the newspaper or on the billboard, but there are very few chances that they will interact with it. If you never call a number written on the billboard instantly, what are the chances that someone else will?
You will be visible to potential clients, but that’s that. The story ends there unless you appear on their “doctor near me” or “hospital near me” searches.
Just like you and me, the people who want credible information will go to Google, and more precisely pick something from the first page of the search engine. If they want to go to a doctor their first search will be “doctor near me” or “neurologist near me”
Chances are, you will get the most high-quality leads to come from here as its people read as potential clients who are actively looking for help.
If you already know this, there is also a possibility that you have tried SEO or PPC but did not get the desired result.
This is where most healthcare organizations are stuck – knowing what to do but unable to get the results from SEO or PPC campaigns. Many of the hospitals have also partnered with marketing agencies but failed to get the leads or ROI.
Let’s break down why so many healthcare organizations struggle with search marketing by taking a look at Google when searching for “dentist near me”
These are the sections that will first catch the eye of the user and if you aren’t present in all these sections, you may lose a potential client.
Thus, to be present in all these sections and generate sales leads in the healthcare industry, you will need an overall marketing approach.
There are so many best practices for lead generation in healthcare, and so many articles that state the same, but not every service suits every hospital, clinic or institution.
As an experienced digital marketing agency for healthcare in India, we use a proven strategy to help healthcare organizations appear in all areas of the SERPs. Here is our take on the same:
Paid search is the best way to advertise your hospital. It offers faster visibility and you may also get some verified leads in a few hours.
However, the advantages of pay-per-click (PPC) advertising go beyond fast results. For healthcare organizations, PPC ads play a crucial role in driving engagement and gathering valuable insights. These insights help in identifying the targeting keywords.
We employ the following steps for PPC Campaigns:
Keyword research: Analyzing your specific market, services, and potential clients to determine the most suitable keywords to test.
Landing page design: Creating a customized and optimized landing page where all ad traffic will be directed
Ad copywriting: Our team of expert copywriters ensures the ads effectively convey your message.
Ad campaign setup: Building and monitoring your Google Ads campaign to ensure optimal performance. This involves tracking the effectiveness of different ads and making necessary adjustments.
A/B testing: Conducting experiments to identify the most effective elements, such as headlines, calls to action (CTAs), and offers.
Tracking and reporting: Developing reports to measure the costs associated with calls, form submissions, and leads.
Now, unlike the paid campaign this isn’t paid. To dominate the hospital searches, you must optimize your Google My Business Profile and appear in the 3-pack.
Here is the right way, and how we do it, to ace lead generation for hospitals:
However, it is not a one-time thing, you need to keep updating the same to give the most accurate information about your business to the people.
Along with paid campaigns and google my business profile, traditional SEO also plays a vital role in building the foundation of your business.
Here is how we take care of the traditional SEO for you.
Conducting your website’s technical SEO audit
Building a customized landing page using your targetted keywords
Optimizing the existing pages or creating the ones required
Writing informational and factually correct blog posts, guides, and videos can help you rank on the first page of Google.
There are enough paid ways to be visible, but the most effective and FREE way of ranking on the top of the search engine results is content marketing. The idea is to have well optimized blogs and articles with the right keywords to secure the #1 position. Writing the content is by far the best lead generation strategy for healthcare.
Here is what all our digital marketing agency in Delhi, India does to achieve maximum lead generation for hospitals
Showcasing some stats that are a testament to our approach for generating sales leads in the healthcare industry
Clove Dental
From 5 lakh patients, clove dental went to a massive 1 million patients and counting.
PSRI case study
Our Tailored Services Increased PSRI’s searches by 300% & ranking by 120%
So, pretty evidently, as a healthcare digital marketing agency in India, whenever we use a blend of all these strategies, we have achieved exceptional results.
Now to answer your question: But how will you know it’ll work for your healthcare facility?
Well, our marketing team predicts the results of SEO campaigns based on your site’s data, past performance, and competitive market. So before we begin working on medical lead generation, we know what outcomes to expect!
CTA: Get Your Website’s SEO Report Today!
Every day OPDs, long hours of surgery, and case after case – why would you want to be overwhelmed with the marketing yourself too?
It is a craft that would take years to master and you wouldn’t want to go through the learning curve with everything that you have on your plate.
Allow us to take care of the lead generation for you so that you can avoid the hit-and-trial methods and get the bullseye with every marketing spend. Being a trusted Digital marketing agency for healthcare in India, we will pick and choose the right services and make a blended suite with the right strategies for your healthcare facility.
Connect with us to know how we work on performance marketing for your brand.
