Instagram Marketing – How to Create a Successful Instagram Content Plan?

With more than 800 million users across the world and 300 million daily active users, Instagram is one of those huge platforms that can help you reach your audience immediately. As businesses and marketers, you need to create a successful Instagram marketing strategy to stand out among the millions of photos, videos and stories posted every day.

Interesting Facts and Figures

If you want to come up with an Instagram content plan for your brand, the following figures can help you make your mind.

• 60% of Instagrammers belong to the 18-29 age group; your valuable customers are right here
• Instagrammers are fond of brands; get greater engagement with just 4% of your followers (engagement with 100 followers on Facebook is equal to that with just 4 Instagram followers)
• Just 36% of marketers use Instagram; while 93% of them use Facebook for promoting brands (less competition, greater probability to engage users)

Set Goals

First things first, you need to determine the objectives of your Instagram marketing plan. What do you want to achieve?

• Showcase your products and services
• Build a fan base
• Brand awareness
• Advertising to reach potential customers
• Showcase your company culture, team
• Share industry news
• Connect with influencers

Content Themes and Brand Aesthetics

You should develop a plan to create eye-catching content and share it consistently. Focus on coming up with a visual theme for your Instagram page. You can do this by finalising your approach towards the basic elements like:

• Colour palette – dominant colours
• Backgrounds
• White space balance
• Templates
• Sequencing post types – branded, photo, quote, product showcase, review, offer, workplace scenes, etc.

Variety in Instagram Content

Instagram allows you to experiment with the type of posts. Apart from the usual images and videos, you may incorporate:

• Layout: A fun layout created by mixing your own photos in combination
• Boomerang: Create boomerangs, where a short cut video can be played backward, creating nonstop motion
• Filters: Figure out a few filters that work best with your brand’s visual appeal.
• Instagram Stories: Story format is gaining popularity with 250+ daily active users – a great way to share in-moment content. You can add links and call-to-actions to specific pages.
• Multi-image Instagram Collage: Multiple photos posted strategically to create one giant image; it looks pretty cool

Flexible calendar

Determine the frequency of your posts and create a content calendar, including important dates and campaigns. But do keep it flexible since some of the best Instagram posts are the spontaneous ones. Real-time social engagement posts have their own advantage.

Hashtags

Use hashtags that are easy to discover and remember, and suit your brand audience. Hashtags that have potential of generating user generated content are even more amazing.

User-Generated Content

Curate content from your fans, making your Instagram community share posts that feature your brand. User-generated content (UGC) has enormous potential to capture the attention of your audience. Look for the best user content on the web and feature it on your Instagram account with due credits.

Incorporate these points in your Instagram content plan to make the most of this visual media giant.

If you aren’t well-versed with the world of Instagram marketing, it is best to seek professional social media marketing services to build your brand. Get in touch with our digital specialist on +91-9599066176