How Doctors Can Expand Their Presence Through Paid Media

In this digital era, people do not buy a service or product or schedule an appointment with a doctor without researching online. You should be visible to your potential patients to help them know you and reach out to you. Did you know that according to a report, there were 1.2 million registered doctors in India from 2010 to 2020? Where do you stand among them? 

A doctor’s online presence is crucial to attracting new patients and retaining the existing ones. According to a survey, 63% of patients choose one doctor over another based only on a robust online presence. And the same report suggests 81% of patients read reviews about a healthcare service provider even after reference.

As a doctor, you can expand your presence online through paid ads management for healthcare. It is one of the best solutions for healthcare organizations.

How do we say this? It is because of our expertise as one of the leading healthcare digital marketing agencies. We have helped and are helping some of the biggest healthcare brands in the country with boosting their online presence through paid ads.

Let us now look into how doctors can expand their presence through paid media. As a doctor how you can establish yourself as a brand and make the most of your specialized skills. Whether practicing or working with multi-specialty hospitals, your online presence will bring you recognition. It will help you establish a trustworthy relationship with your patients.

What is paid media?

Paid media is a marketing strategy that includes any marketing techniques or tactics you pay for. In this advertising, you purchase ad space to promote your services or brand to wider audiences. Paid media includes search ads, display ads, social media ads, and more.

Paid ads management for doctors or other healthcare organizations is a quicker approach to reach your potential patients to increase your online presence, gain credibility, drive more traffic to your website, increase appointments, generate revenue, and establish yourself. With healthcare paid ads management services, experts like Reinvent Digital help you get in front of the right audiences at the right time and on the right platforms.

A good paid media strategy has the immense potential to take your practice to the next level by increasing your online presence and generating lots of appointments.

Why use paid media?

Paid media is one of the essential parts to have in your marketing strategy. Here, we will explain why paid media is critical for you as a doctor.

• It is one of the fastest ways to get in front of suitable potential patients. You can reach out to your patients on the platforms effortlessly, where they spend time through paid ads. 

• People will get to know your expertise as a doctor and approach you when they need you. Your solid online presence builds trust and increases your reviews.

• It helps you track paid marketing efforts to know the overall effectiveness of the ad campaign. You can understand the best platforms to fetch you more future patients, credibility, and revenue by analyzing the information. It also drives more traffic to your website.

Healthcare Paid Ads Management to Expand Your Presence as a Doctor

1. Social Media Advertising for Doctors

With the right and relevant information about your speciality as a doctor, we target suitable patients on social media platforms like Facebook, Instagram, etc. It is one of the most popular ways of advertising because you can advertise depending on their behavior, demographics, location, etc. It creates your awareness of your healthcare brand by reaching potential patients on social media platforms. 

2. YouTube Ads

YouTube is one of the excellent platforms to reach your patients and establish a relationship. Your potential patients will get to know you as a doctor, and your brand visibility increases by advertising through videos. Doctors who use YouTube to leverage their online presence take a competitive advantage over other doctors. YouTube also reaches more people than cables. The right strategy could bring you massive popularity as a specialist in your field.

A TrueView video ad is a long video ad on YouTube. Through a Bumper ad on YouTube, a shorter ad, we create memorable, attention-grabbing videos for a long-lasting effect. YouTube’s PPC ads allow for location-based advertising. You can generate higher ROI with the effective use of these ads.

3. Display Ads

With search ads, you can be on top of Google searches. Display ads boost your digital presence and help you with immense exposure through display ad campaigns. With incredible formats of text, images, video, and audio display ads, you can have a long-lasting effect on the minds of your patients.

4. Geofencing Medical Ads

With the help of geofencing ads, you can display the correct information at the right moment. With precise location, the ads get displayed on search engines giving you a lot of exposure with the right audiences. We run healthcare focussed paid ad campaigns for doctors and topmost healthcare organizations that not only fetch you a significant online presence but drive more patients to your practice.

Conclusion

We, at Reinvent Digital, perform in-depth analysis, curate patient-centric ad campaigns, track the effectiveness of campaigns, make necessary changes and drive desired results. Go through our case studies, to know how we have helped healthcare providers in taking the massive jump from five lakh patients to one million. You can also join the bandwagon by getting in touch with us and grow with our paid ads management services that are specifically targeted towards doctors and healthcare organizations.