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When someone performs a Google search relating to the product or service you provide, does your business show up? If not, how long shot are you from the top 3-4 searches? By studying the consumer search pattern, we can conclude that consumers are likely to click only on the first few results when performing a search.
A recent survey by Craft revealed that there are over 1.5 billion websites on the World Wide Web right now, further reducing the probability of attaining the first page Google ranking. However, with consistent Google algorithm updates and Google’s focus on user-specific searches, Google My Business listing has become an efficient tool to improve the local keyword rank of your business.
Optimal and strategic use of GMB not only guarantees visibility for business websites but also plays a crucial role in branding. This blog tells you all that you need to know about optimising GMB to improve Google business ranking. So follow these tips and give your business the online boost it deserves.
Business description plays a vital role in improving local search rankings. When creating a description for your business, ensure that it contains relevant keywords, along with the intended message you want to convey. You can use Google’s keyword planner tool for this. However, the use of keywords must seem as natural as possible, and the description must not appear overstuffed with keywords.
Using high-quality graphics and pictures is one of the easiest yet most effective ways to improve the GMB rankings. Use images that best represent your business and tag them with relevant keywords. You can upload as many pictures as you like, but ensure they are not offensive or contradictory to your brand guidelines. Also, carefully select and mark images posted by users.
Google offers an extensive list of options to choose from for your business category. By selecting the category that best suits and reflects your business, you can set your parameters and shrink your competition size, thus boosting your local keyword visibility.
GMB offers a whole set of tools to help business owners improve their local keyword ranks. To unlock them all, the business must verify its listings. To complete the verification process, the company is required to use the code that Google sends to the registered business email.
Nothing is better than a positive review from a customer. Ask your customers to review your business and make sure that you acknowledge them regardless of whether they are positive, negative, or neutral. By responding to all the reviews, you’ll not only improve the visibility but also gain trust among online visitors.
Apart from following these tips, as a business owner, you must also use GMB insights to gain an in-depth view of your customers’ interaction and engagement with your GMB listings. Some of the key insights include:
Let’s take a closer look at how these insights improve your GMB visibility and engagements.
This category of insights reveals how many customers have found you and how many of these searches were driven by direct search, discovery search, and branded search.
This category of insights shows the total number of customers that have found you using Google Search or Google Maps. It has the following key labels:
As evident from the name, this section shows the actions taken by the customer once he/she finds your listing. These actions include:
To make the most of GMB insights, it is paramount that GMB information is always consistent and up-to-date. The information that you provide in your GMB listings will be indexed and serve as a launchpad for boosting local keyword ranks. Hence, any inconsistencies or discrepancies can severely impact your visibility.
Last but not least, any discrepancies can be reported by your competition. So it is important that you create your GMB posts and use other GMB features like Bookings, Messaging, Questions & Answers, Videos, etc., with utmost caution. Reinvent Digital, ranked as one of the best digital marketing agencies in India, has been providing many result-oriented services like these. We have some of the best marketing minds that can help you rank your business in local keyword searches. Feel free to contact us for a comprehensive SEO strategy that promises a strong and trusted online presence.
How does Google My Business (GMB) help improve my local keyword rankings?
Answer: Google My Business helps improve local keyword rankings by making your business more visible in local search results. Optimising your GMB profile with relevant keywords and detailed information helps Google understand what your business offers, increasing the chances of appearing in local searches for related products or services.
What type of information should I include in my Google My Business description?
Answer: In your Google My Business description, include a brief overview of your business, the services or products you offer, and relevant local keywords that potential customers might use to find you. Make sure the keywords fit naturally into the description, and avoid keyword stuffing.
Why is it important to use high-quality images on my GMB profile?
Answer: Using high-quality images on your GMB profile helps attract more attention and makes your business look professional and appealing. Good images can give potential customers a better idea of what your business is about, increasing the likelihood that they will choose you over competitors.
How can customer reviews impact my GMB ranking?
Answer: Customer reviews play a crucial role in your GMB ranking. Positive reviews can improve your visibility and credibility, making your business more attractive to potential customers. Responding to all reviews, whether positive or negative, shows that you value customer feedback, which can further enhance your reputation and ranking.
What are GMB insights, and how can they help my business?
Answer: GMB insights provide data on how customers find and interact with your business listing. This includes how they found your listing, what actions they took, and the search terms they used. By analysing these insights, you can understand customer behaviour better and optimise your GMB profile to improve visibility and engagement.
