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Dr. Vivek Vij is a liver transplant surgeon in India, known for his expertise in Liver Transplantation and Hepatobiliary
Sciences. He is the Director at ‘The Department of Liver Transplantation & Gastrointestinal Surgery’ at Fortis
HealthCare (Fortis Escorts, FMRI, Fortis Noida, Fortis Chandigarh).With 20 years of experience and as one of the best
liver transplant surgeons in India Dr. Vivek Vij is currently the founder of ‘Liver transplantation and Hepatobiliary
Sciences’ at Fortis group of Hospitals.
Being in the healthcare industry for 24+ years, Dr. Vivek Vij has no digital presence. As a result, the brand was missing out on reaching more people through the social presence and limiting networking, unable to acquire a broader reach.
Dr. Vivek Vij wanted to acquire Quality leads through patient inquiry nationally & internationally.
Dr. Vivek Vij wanted to create awareness about liver care and how to make the liver healthy. Content on the website needed to be more to ensure search engine performance.
Seeing other businesses leveraging digital media, we decided to focus on giving a robust digital presence. So, we researched the best and most suited keywords and implemented them in the content. Along with this, we also published some high-quality blogs to get better results.
We started optimizing the website by performing SEO and local listing optimization and running the lead generation ads internationally. Our expert team also optimized the site content and started adding new content to the website. To boost the brand's online presence, we created a digital presence by creating a website and social media channels on Facebook, Instagram, Twitter, etc. In addition, we also started creating awareness and building a positive image through video bytes, blogs, liver care, and healthy living tips.
We worked on a marketing strategy that involved Digital Ads, Mobile first website along with SEO-friendly content, Google Map Optimization, and Search Engine Optimisation with common objectives- Brand Presence, Recall, and Quality Leads. SEO optimization to rank the website on Search engine results with relevant content and blogs to get the highest traffic/ROI. We worked on Social bookmarking, creating profiles in different mediums, business listings, and profile creation. The social bookmarks tell search engine algorithms that our content is valuable, increasing the authority and credibility of the website. Search engine algorithms can change anytime, so we maintain Domain authority, page authority, and all the necessary updations.
To bring the best out of our SEO efforts, we also found and included the best-suited keywords that help us to boost the website ranking tremendously.
We created a local listing page to optimize the google local listing.
To make the brand visible to a wide range of viewers, we have optimised this listing by adding a phone number,
brand name, cover photo, and timings. In addition, we add weekly photos and videos to get more searches and
calls. We post 2 GMB posts weekly to increase traffic, build a strong brand
presence, and manage the brand value on the GMB listing.
The navigation bar should be very simple and readable so the user can find the pages they’re looking for. Therefore, we ensured the navigation bar was clear and even across all website pages.
Around 85% of traffic comes from the mobile devices so made sure website is user & search friendly for mobile devices with a proper placement of CTA.
Content optimization the sub-set of our marketing strategy. While optimizing the content, there were various aspects that needed consideration. After the research, we finalized the keywords and included strategically to increase in SERP. After getting the product details, we added product description and other required information to ensure the visitors understand the product before making the purchase.
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Increase in traffic / All target keyword in avg position
We created pages on the Cost of liver transplants In India and the Success rate of liver cost
transplants in India and saw tremendous growth in these pages.
We used Quality content that covers the whole topic and gives the best insights to the viewers. We
do so to ensure the website's search engine performance, giving detailed information on facilities
and treatment pages.
The true strength of our social media strategy is to influence others. It not only offers engagement but also influences, so simultaneously across the social platforms, we were consistently working towards increasing the brand presence by positioning AILBS as a brand recognised for its healthcare proficiency.
we were consistently working towards increasing the brand presence by positioning Jindal Bricks as a ……………Brand that is obsessed with strength
To add that extra essence moment & moment, our marketing posts sent tickles among the audience, and we received a welcome response from popular brand pages. Social media presence helped us increase website traffic and improve its search engine ranking.
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