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Founded in 1969 by the late Shri H. L. Somany Ceramics is an internationally acclaimed organization that
specializes in ceramics and allied products segment. Somany is a complete décor solutions provider and its
extensive range of products includes Ceramic walls and Floor Tiles, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles,
Sanitaryware, and Bath Fittings as well as Tile Laying Solutions.
The major problem was keyword ranking. The main keywords were declining and low on the and rankings
The keywords ranking on 1st page of Google had low CTR
Stagnant website traffic was affecting their digital brand growth as SEO is a key driver of business
Local SEO was very weak which was hampering the presence of the brand
There was a lack of new techniques which led to growth on the SEO front.
With Reinvent Digital, Somany Ceramics was looking for a business-optimized SEO strategy that would uphold
its reputation of being an unchallenged leader in the Indian ceramic industry with a significant presence in
India, and countries where
the brand had its presence.
Our strategy was to go step by step in order to drive results:
We optimized the website content for achieving and maintaining the ranks for generic keywords like tiles, bathware, interior tiles, etc. on the top 5 positions in SERP.
We implemented User/Search Engine friendly content with proper keyword density on various website pages to improve their searchability. We achieved top three rankings for high intent business keywords for Somany Ceramics.
TheLanding pages consist of more precise information to generate a call to action and maximum conversion from traffic. By optimizing all content for one specific goal, a higher conversion rate is achieved.
Various schema codes were implemented on the website to pass relevant information to users/ search engines which eventually led to higher Click Through Rate
Targeting the keyword universe of the website, SERP ranking was improved, and it can help generate more leads organically. SEO optimization can offer long-term benefits to the company.
Promoted and managed the brand on Quora which led to increased visibility and credibility.
We optimized My Business listings of exclusive company showrooms and dealer outlets. In the three months, they started to rank high on Google Local Pack.
In a period of one year of implementing our strategies, we saw consistent growth. The results were rather satisfying
and created a trustworthy web experience for customers. We encouraged the brand to focus on user experience
which will
lead to an improved brand awareness. We kept all the SEO and digital marketing practices in the budget
and drove the right kind of marketing initiatives that boosted the brand growth.
