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The world of content keeps evolving every year. Content marketing, when done right, creates brand awareness, drives demand, and generates revenue. However, the pandemic made a massive impact on consumer behaviour. It disrupted the normal flow of the world, unfortunately. All these factors are driving forces for current trends in content marketing.
According to the Content Marketing Institute report, 43% of businesses increased their content marketing budget in 2021. Moreover, it is estimated to increase by 66% in 2022. It is critical to follow the current trends to reach targeted audiences and achieve successful results.
Therefore, let us dive deep into the current trends in content marketing services in 2022 to keep you abreast. These trends will help you channel your efforts in the right direction to meet your company’s goals.
Data-driven content strategy helps create effective content marketing campaigns. You should have a proper plan in place to analyse and act accordingly. With all the tools and processes, you can track the data efficiently for your campaigns. If you do not follow a data-driven approach, now is the time to leverage it by hiring the best professionals. It will help you create a blueprint to document all your processes for the year ahead.
Consumers search for information with various intentions like learning about something, buying the product or service, etc. And you can connect with your audiences in meaningful ways by understanding the customer intent.
When you know the intent behind the searches, you can curate content to fulfil your consumer needs. The real-time help insights help you understand your potential customer’s touchpoints and know the gaps. You can use relevant keywords to create content that meets your consumer intent and provide a flawless and fantastic experience.
Google’s algorithms and updates keep changing to provide users with the best experiences. The content creators and marketers should follow the E-A-T concept. Google uses this framework to improve the search results on the scale of expertise, authoritativeness, and trust. You have to create content that stands out, is unique, valuable, and depicts your brand image.
One of the essential things that have evolved as an effect of a pandemic is the empathetic approach. Customers have become the centre of content marketing strategies. Businesses started following empathetic marketing to create trust, build relationships, and provide better experiences. The audiences are real people, and this approach will increase in 2022.
By knowing your customers’ pain points and challenges, you can craft content that fulfils their needs by evoking their emotions. It is helping businesses create genuine and authentic relationships and build trust.
According to Sprout Social, 43% of Gen Z and 49% of Millenials have directly purchased products and services from social media platforms. Moreover, it reports that 73% of businesses use social media to sell.
Shoppable content is nothing but a social media post, video, image, or ad created to help customers buy the products or services directly by clicking on them. Shoppable content on platforms such as Facebook enables consumers to purchase without leaving the app. You can follow this trend by integrating shoppable content into your content marketing strategy. This strategy improves brand loyalty and conversion rates.
The fusion of content in different formats helps connect with audiences better. You can connect to them and evoke deep feelings and emotions through the content mix. Visuals are processed quickly by human brains and help retain the information. You can give an immersive experience to your customers to boost your brand awareness and revenue. Use 3D and AR to provide your customers with better visibility of your products.
There is increased use of voice search as it is less time-consuming than text searches. You should create high-quality, relevant content that resolves audiences’ needs and challenges. And also optimise for voice search trends to stay relevant to the changing behaviours of the customers.
Businesses use AI for content analysis, optimization, and A/B testing in content marketing. AI helps companies provide personalised experiences to their customers. It enables a better understanding of audiences by gathering vital data. It helps to curate more valuable and relevant content.
You can reach your audiences faster without waiting for their time with podcasts. They can listen to podcasts while exercising, driving, or doing menial tasks. Building a solid content marketing strategy by integrating podcasts is a great idea. They provide value to the customers as they are informational or educational.
Human beings have been storytellers since time immemorial. Storytelling makes the content more engaging as humans can connect with the characters. If you do not want your customers to forget you, the best thing is to create storytelling content.
Marketers know the importance of human connections and make the most of it through storytelling and AI. Analysing the data, understanding the touchpoints, and curating stories are excellent ways to build relationships with audiences.
Technology is transforming the future of content marketing. Stay relevant up-to-date, make your mark, and generate higher revenue by partnering with us. We help you catch up with the pace of changing content marketing trends and stay ahead. Our customised content marketing strategies deliver results that meet your goals.
