Generating awesome content ideas consistently is the biggest challenge that inbound marketers, bloggers and writers face. It is not easy to meet the demands of producing content that is both great and plentiful on a regular basis.
The next time you fall short of topics, know the best places to look for inspiration so that you never run out of content ideas again.
See what’s trending
When looking for content ideas, see what’s trending in your industry using free tools like Google Trends. Follow top blogs and websites that cover the latest news related to your industry and scan their posts for ideas. For example, if you primarily write on startups or entrepreneurship, follow sites like Entrepreneur and Mashable. Whenever you find an interesting story or news, cover it on your blog with valuable insights or lessons.
Use tools like Buzzsumo to find popular content
Buzzsumo is the best tool to analyse what content performs best for any topic or keyword. Look for the most popular and the most shared content on the internet. You can always utilise the top performing content topics to create more valuable content, considering user interest.
- Write an in-depth post with valuable insights
- Turn their good content into amazing content with relevant stats, figures, graphs, opinions and quality backlinks
One idea = several topics
The most common mistake that marketers and bloggers make is to live by the thinking that one idea is equivalent to one blog topic. That’s not true. In fact, you can use one content idea to generate dozens of content pieces using different approaches to the topic. For example, if you have come up with the idea of talking about content marketing, you can write about:
- 7 Tools every content marketer must use
- 10 productivity hacks to write faster
- 7 best places to look for content ideas
- How to write headlines that get the most shares?
- 10 common grammatical errors that damage content performance
Use different formats
Along with changing your approach to curating content on a particular topic, you should also consider the various possible formats that can be used to give your content a new look and feel. A bunch of popular formats that you may include in your content marketing strategy include:
- Study reports or a data-packed infographic – with stats, figures and other relevant data
- Reviews – of books, authors, hotels, the best marketers, what makes them the best, destinations (depending on your niche and topic)
- Products and apps – relevant to your industry, their features, pros and cons, benefits of using them, the top performing apps
- Interviews – top influencers from your industry, established businessmen, working professionals, their challenges and experiences
- How-to guides, tips, quick hacks
- Video
- Series of creatives with relevant and catchy image copies
This is a great way to utilize your top performing content in a new format.
Review your content performance
Along with keeping an eye on the top performing content on the internet, you must also keep a check on how your content performs. When you put efforts into generating great content, use tools like Google Analytics to check how well your content is performing. This will help you figure out what works and what doesn’t for your audience. Like, what type of content gets more views, greater time spent on reading and the number of shares.
Find interesting stories from users
With a large and active user community, forum sites like Quora and Reddit see millions of queries, posts and comments every day. This makes them a great place for fresh and unique content ideas that your audience is already reading and talking about.
While coming up with engaging and compelling topics can get difficult, these tools and techniques will ensure that you never run out of fantastic content ideas again.
Build content to elevate your brand. For an effective content marketing strategy and valuable content that can drive more traffic, our specialists at Reinvent Digital will help you lead the way.
Get in touch with us on +91-9599066176 or drop us a mail at info@reinventdigital.com
