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PSRI Hospital is a multi-speciality hospital based out of Delhi. Patients from NCR, various parts of India &
international countries comes for highly specialized territory treatment. PSRI hospital is also famous for its
ambience, quality of care & high level patient safety.
Attract patient from foreign countries for super specialty treatment
Increase organic presence and generate inquiry national & international countries
We needed a performance oriented strategy to achieve the above targets and for the same we focused our
approach towards Search Engine Optimization & Lead Generation Campaign through Google AdWords.
Objective was to increase the quality leads from International countries for organ transplant treatments. We created a
Mobile First Landing Pages for all the treatments. Aim was to provide information about the hospital, doctors, infrastructure
and facilities at PSRI Hospital. User friendly content help us to increase quality of the leads from targeting countries.
We created keyword-specific search ad copies which helped us in increasing the average
keyword quality score to 8. This resulted in a higher CTR and an increase in quality leads.
After 3 months of running the campaign, we generated 1000+ Leads while reducing the CPL by 20% month on month.
We created a bucket of keywords based on the treatments while targeting national & international patients. Our first step
was to make the site search engine friendly. To ensure this, we worked on strengthening on-page SEO and made several
changes to UI & UX to increase the user experience. These on-page strategies helped the brand increase its organic
presence by 150% from the 1st month itself.
Updating the GMB Listing of the hospital was an important task. Our team submitted a well-drafted listing for a better local
presence on Google Maps. In addition, we started posting fresh /images and content on the listing every week to provide
information to the patients and stay relevant.
We also targeted specific and relevant keywords through On-Page SEO, Website Content & Off-Page activities which
resulted in an increase in organic traffic by 40%.
To increase the lead count we added an ‘in content’ inquiry box which resulted in increased leads from treatment pages by 23%. To build trust, we also added treatment specific patient testimonials in the inner pages.
The implementation of FAQs schema on treatment pages helped broaden the horizon
for getting them featured in SERP. After this implementation, a number of these FAQs
began to show up on SERPs which increased their visibility, rank and credibility.
