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Radiant Dental Care is a leading dental clinic known for providing exceptional dental care in Chennai.
With a team of highly skilled professionals and modern technology, Radiant Dental Care offers personalized care that enhances patient
experience and ensures long-lasting results with high-quality care and patient satisfaction. The clinic is committed to providing comprehensive dental
solutions from preventive care to advanced cosmetic and restorative procedures.
Increasing Footfall to the Clinics: The primary challenge was to increase enquiries and footfall at Radiant Dental Care's various locations across Chennai through strategic and targeted performance marketing campaigns.
Building Brand Awareness: While Radiant Dental Care is a well-established clinic, the brand required enhanced visibility to stand out in a highly competitive market.
Educating the Audience: Another key objective was to highlight the importance of oral health and its impact on overall well-being.
To address these challenges we created a holistic 360-degree marketing strategy encompassing social media campaigns,
digital advertising, mobile-friendly website and landing pages, Google Maps optimization and search engine optimization (SEO).
These integrated efforts focused on boosting brand visibility, enhancing recall and driving high-quality lead generation.
Our main focus was to enhance the visibility for Radiant Dental Care in local searches for dental hygiene and treatment services. Our efforts included optimizing Google My Business
listings and targeting high-traffic local keywords specific to dental services in Tambaram East,
Chrompet, Navalur (OMR), Medavakkam, and Perungudi (OMR). This approach enabled the clinic to compete more effectively with other dental practices and
healthcare portals in these areas.
We updated Name, Address and Phone Number (NAP) across all local listings.
Then improved submission strategies for better local presence on Google Maps.
Our regular monitoring and updates on GMB listings helped in managing changes and ensure accuracy.
Incorporating CTA (Call to Action) buttons across the treatment pages to simplify user engagement with Radiant Dental Care.
Including patient testimonials on key treatment pages to foster trust and enhance credibility.
Designing mobile-first landing pages with optimized CTAs and interactive design elements to boost lead generation.
We conducted thorough content optimization for both city-specific and treatment-specific pages which involved:
Optimizing and updating content to compete with directories like Practo and other dental related portals.
Leveraging FAQ schema to improve the prominence of frequently asked questions in search engine results which effectively boosted organic reach.
increase in organic impressions
increase in keyword rankings within the top 10 search results
growth in organic clicks
Our performance campaigns were designed to drive appointments and increase footfall at Radiant Dental Care clinics while
tackling the challenge of competing with other local dental clinics. To overcome this, we crafted compelling ad copies
with impactful callouts and extensions to enhance click-through rates (CTR). We developed mobile-optimized landing pages featuring strong calls-to-action
(CTAs), resulting in a 87% improvement in lead quality and a 72% reduction in cost-per-lead (CPL). Additionally, we showcased advanced
treatments such as invisible aligners, dental implants and braces through engaging short video ads effectively reaching a broader audience.
