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The Dental Roots is a leading dental clinic known for providing exceptional dental care in Gurgaon and Delhi.
With a team of highly skilled professionals and state-of-the-art technology, The Dental Roots offers comprehensive
dental solutions, from preventive care to advanced cosmetic and restorative procedures. The clinic is committed to delivering
personalized care that enhances patient experience and ensures long-lasting results with high-quality
care and patient satisfaction.
Increasing Footfall to the Clinics: The primary challenge was to drive more enquiries and footfall to The Dental Roots locations in Gurgaon and Delhi by running targeted performance marketing campaigns.
Building Brand Awareness: Although The Dental Roots is a reputable clinic, the brand needed stronger visibility in a highly competitive market.
Educating the Audience: Raising awareness about the importance of oral health and how it affects overall well-being was another key objective.
To overcome these challenges, we devised a comprehensive 360-degree marketing strategy that included Social
Media Campaigns, Digital Ads, Mobile-Optimized Website & Landing Pages, Google Maps Optimization, Search Engine Optimization (SEO).
These combined efforts aimed at increasing brand presence, recall, and generating high-quality leads.
The main focus was to boost The Dental Roots visibility for local searches related
to dental hygiene and treatments. We worked on optimizing Google My Business listings and targeted high-traffic
local keywords related to dental services in Gurgaon and Delhi. This helped in competing effectively with other dental
clinics and healthcare portals in the region.
We focused on improving user experience by:
We performed comprehensive content optimization for both city-specific and treatment-specific pages. This included:
increase in organic traffic.
increase in keyword rankings in the top 10 results.
increase in organic impressions.
increase in organic clicks.
Our performance campaigns were focused on increasing appointments and footfall at The Dental Roots clinics. The major challenge
was competing with other local dental clinics. To address this, we developed engaging ad copies with effective
callouts and extensions to boost click-through rates (CTR). Created mobile-friendly landing pages with strong CTAs, which
helped improve lead quality by 53% and reduced cost-per-lead (CPL) by 69%. We also highlighted super specialty
treatments such as invisible aligners, dental implants, and braces through short video ads, reaching a wide number of audience.
Across social media platforms, we consistently worked to enhance The Dental Roots' brand presence by positioning it as a leading dental clinic in Gurgaon and Delhi. Our efforts included:
Celebrities like Ranvijay Singha joined our journey and became a brand advocate for The Dental Roots.
Our goal is to normalize and promote the importance of regular dental check-ups, and we’ve received an overwhelmingly positive response from our audience.
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If you’re looking to boost your brand presence and drive more traffic to your dental clinic, The Dental Roots' tailored approach has proven to deliver outstanding results.
