NDC Case Study - Best Digital Marketing Agency in India

HERE THE OUTCOMES FROM OUR
Targeted Treatment Plan

476.66%

in total site
conversions in
six months

477%

increase
in traffic from
new users

158%

monthly
traffic increase over
six months

Company Overview

National Dental Care is a trusted network of dental clinics spread across Madinaguda, Vanasthalipuram,
Dilsukhnagar, Kompally, Kukatpally, Srinagar Colony Panjagutta, Nallagandla Tellapur, KPHB Kukatpally, and Gachibowli Kondapur.
Specializing in advanced treatments, general dentistry, and cosmetic procedures, the clinics are committed to providing
top-notch dental services using modern technology and patient-centric care.

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Problem Statement

Increase the number of inquiries and patient footfall in their clinics by launching performance-driven marketing campaigns.
Build stronger brand recognition in Telangana to enhance awareness of National Dental Care’s services and reputation in the local market.
Inform people about the significant correlation between oral health and overall health

Solutions

To solve all these issues, we created a thorough marketing plan that included social media, digital ads,
mobile-friendly websites, landing pages, and search engine optimization (SEO). Our primary objectives were to boost brand visibility, recall,
and generate high-quality leads for National Dental Care’s clinics.

What we did?

SEO & Google Maps Optimization

National Dental Care wanted to raise awareness about the importance of dental
hygiene. To achieve this, we optimized Google My Business listings for clinics across Madinaguda, Vanasthalipuram,
Dilsukhnagar, and more, using over 2,000 keywords. The challenge was maintaining and optimizing these listings to
match relevant search terms while competing with other local clinics.

Listing Management

We ensured accurate Name, Address, and Phone (NAP) updates across all GMB listings for the clinics. Weekly monitoring helped
keep the listings up to date and managed user-suggested changes. This improved the clinics’ local search visibility, especially
on Google Maps.

Targeting Local Keywords

Given Google’s focus on local businesses, we tailored our approach by targeting location-specific keywords for
each clinic. This ensured that patients could easily find their clinics in areas like Madinaguda, Kukatpally, Gachibowli, and others.

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User Experience Improvements

To boost patient engagement, we implemented intuitive call-to-actions (CTAs) on the treatment pages. This helped visitors submit queries easily or connect with dental experts. Additionally, adding patient testimonials on relevant treatment pages helped build trust and improve lead generation. We also created mobile-friendly landing pages with effective CTAs and search ads that featured callouts and extensions.

Content Optimization

We optimized city-specific and treatment pages for Madinaguda, Kukatpally, and other locations, ensuring that they included localized content. This helped National Dental Care compete with local health directories like Practo and Indiamart, as well as larger health portals. For key services like root canal treatments and dental implants, we carefully optimized content to outrank competitors.

451.02%

organic growth in traffic

129.67%

increase in keyword rankings within the top 10 search results

551.083%

increase in organic impressions on the National Dental Care website

1122.104%

growth in organic clicks

These efforts led to significant growth in search trends for National Dental Care. Both local and branded keywords, such as "National Dental Care Madinaguda," saw sharp increases in search volume, especially after lockdown restrictions eased.

While there was a 130% increase in trends for generic and local keywords, the brand name ‘National Dental Care’ itself saw a significant increase in search trends after the end of the lockdown period as well.

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Performance Campaign

To drive appointments and increase footfall across National Dental Care’s clinics, we ran performance campaigns focusing
on local competition. Our main objective was to improve the click-through rate (CTR) on ad copies and ensure that National
Dental Care ads were positioned at the top of search results, outpacing local competitors.

We created mobile-first landing pages with strong CTAs and detailed tracking mechanisms. This helped boost lead quality by
50% and reduced the cost per lead (CPL) by 70%.

A significant amount of our efforts was dedicated to raising awareness about specialized treatments like invisible aligners,
dental implants, and braces. Through targeted video ads, we reached over 10 million potential patients, significantly improving brand visibility.

Results

Leads increased by

140%

CPC Reduced By

33%

Lead Quality Increased By

52%

Cost Per Lead Reduced By

39%

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Social Media
Management

Simultaneously, we enhanced National Dental Care’s social media presence by positioning it as a welcoming and safe dental clinic network. We educated the audience about the link between oral and overall health through engaging and educational posts designed to be both informative and entertaining.