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in total site
conversions in
six months
increase
in traffic from
new users
increase
in site traffic MoM in
six months
Jindal Mechno Bricks Pvt Ltd is one of the most renowned manufacturers of unglazed ceramics, cladding tiles,
brick pavers, and hollow bricks in India.
Today, bricks and related products are manufactured using both press and extrusion technologies. They use the
latest European machines and raw materials that are thoroughly tested and processed in a systematic way so
that the finished products have the best quality.
Jindal Mechno Bricks is in the industry for 24 years with no digital presence, and because of it, the business wasn’t generating increased high-quality leads.
The business was in operation with prestigious clients and references. Seeing other businesses leveraging through digital media, Jindal Mechno Bricks decides to concentrate on business propositions for having a strong digital presence.
We implemented 360-degree digital marketing strategies including content marketing, paid media, SEO, and
digital PR. Furthermore, we initiated procedures for developing a website and mobile-first landing page using
resources to deliver the best experience to the target audience.
We started to showcase the products on social media by creating engaging posts and content. The brand
began its journey with increased engagement, high-quality leads, and website visitors
Jindal Mechno Bricks’ main objective was to generate engagement and awareness about the brand and its product. To
achieve this, we worked on using 100+ targeted Keywords many listed in top ranking keywords. We managed and optimized
these listings, and relate them to the targeting keyword which increased the footfall in their outlets.
We also targeted specific and relevant keywords through On-Page SEO, Website Content & Off-Page activities which
resulted in an increase in organic traffic.
To achieve an exceptional user experience journey, the heading and categories are selected after a strategic approach. It made it easy for both visitors and the brand to increase its efficacy.
Around 85% of traffic comes from mobile devices so we made sure that the website is user & search friendly for mobile devices with proper placement of CTAs.
Content optimization is the subset of our marketing strategy. While optimizing the content, there were various aspects that needed consideration. After the research, we finalized the keywords and included them strategically to increase SERP. Along with the product details, we added product descriptions and other required information to ensure a better understanding of visitors about the product before making the purchase.
Increase in
organic clicks
Increase in Impression
Increase in traffic
Addition of blogs to make people aware about different types of bricks , benefits and
home renovation ideas.
The main objective was to generate more leads and to increase outlet footfalls. So we ran different campaigns on
Facebook, Google search ads, GDN, and remarketing campaigns to stay connected and foster a positive company image.
We also focussed on increasing the CTR on ad copies and putting our ads on top among local players. We created
effective search ad copies with a relevant extension which resulted in higher CTR.
We created Mobile First Landing Page with effective Wireframe and Call to actions and tracking
which increased the conversion rate by 66.67% and reduced the CPL by 45%
We made banners persuasive with clear visibility to draw attention help in brand recognition and feature easy-to-recall impacts which encourage active response.
CTR increased by
Cost per lead by
Lead Quality increased by
Leads increased by
True strength of social media is influence. It not only offers engagement but also influences, so simultaneously across the social platforms, we were consistently working towards increasing the brand presence by positioning Jindal Bricks as a Brand that is obsessed with strength.
we were consistently working towards increasing the brand presence by positioning Jindal Bricks as an upbeat modern Brand that is obsessed with strength.
For engagement, we are using polls and Quizzes to use informative posts to increase awareness about products.
increase in
engagement on
Facebook
increase in
engagement on
Linkedin
increase in
engagement on
Instagram
