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Healthcare SEO strategies have become crucial for the healthcare industry. And Covid-19 has made it even more essential for companies to stand out and promote themselves online. If you are present on Google My Business, people trust you.
That is the reason you should provide up-to-date information about your services on GMB. If your Google My Profile is up to date, it increases your visibility online. As per a Google report, 60% of smartphone users contacted businesses through the GMB interface directly using the “click to call” option.
As a healthcare provider, keep your Google My Business profile updated and optimized. GMB listings are one of the most critical factors in your healthcare SEO strategies. It has numerous benefits. It helps your patients to contact you directly, post reviews, get directions, etc.
According to BrighLocal, 84% of online searches for a business are discovery searches. Google My Business helps you directly interact with your patients and prospective clients. It will increase your organic traffic, help you rank higher on search engines, increase your credibility, etc. Partnering with a healthcare digital marketing agency in India can fasten and ease the process for you. However, before diving head first, let’s know more about healthcare marketing.
You’ve probably heard the phrase, “Google it,” more times than you can count. Indeed, Google has become the go-to source of information for millions. But have you ever wondered how you can leverage this platform for your healthcare business? Enter Google My Business.
Google My Business is a free tool that enables businesses to manage their online presence across Google’s platform, including search and maps. For healthcare providers, this means you can control what patients see when they search for your practice online. Doesn’t that sound fantastic?
But wait, there’s more. Google My Business isn’t just about controlling your online presence; it’s about enhancing it. By optimizing your profile, you can attract more patients, boost your reputation, and increase your bottom line. And the best part? It’s easier than you think.
Still, if you are wondering how Google My Business can help your healthcare business flourish, then let us sum up some of the benefits of Google Business listing for you. GMB enables you to control your space and improve your online presence, helps you serve the correct information to your patients and helps you to show up in search results. Patients can directly send messages to your clinic or hospital via the GMB interface and many more benefits.
Before availing your services, your prospective clients search for you on Google. If you have an updated GMB profile, it serves as a one-stop destination for all the relevant information about your healthcare services. It provides brand exposure, drives organic traffic to your website, develops relationships with your patients, serves them better, and generates revenue.
With the best healthcare SEO strategies, you can optimize your Google My Business profile. You can add a photo album, make the best use of the questions and answers feature, add an appointment link etc. Optimization of your profile offers a significant advantage to your healthcare business.
The Covid-19 pandemic has made it even more mandatory to have an up to date Google My Business Profile for your healthcare services. If you are available at their fingertips with complete and relevant information, it will help your patients cope with the crisis and increase trust in you. It also helps to boost your credibility, and people start seeking your healthcare services.
You will find one specific field in the Google My Business profile. You can have a dedicated post about the Covid-19 information. Providing the link to that in this field will help your patients know more about your services associated with the Covid-19 pandemic. This topic is the most searched, and great content can drive massive traffic and conversions.
Another most important feature you will find on GMB is Google Posts, which helps you make announcements and pass on important updates and information to your patients and audiences. These posts provide an excellent opportunity to share links to your blogs, new services added etc. These Google posts are longer and required for your healthcare services.
Your patients can directly book appointments with you from your Google My Business profile. The appointment link you add to your profile will instantly take your patients to your website, and they can schedule an online appointment.
The above healthcare marketing strategies to engage patients using Google My Business are highly effective. Especially in this crucial period of a post-Covid-19 pandemic.
Now that you’re familiar with the basics of Google My Business let’s delve deeper. If you’re thinking, “This sounds great, but I don’t have the time or expertise to manage this,” we have the solution: a digital marketing agency for healthcare in India.
A digital marketing agency can take the reins of your Google My Business profile, handling everything from optimization to management. But what exactly does this involve? Let’s break it down.
Firstly, an agency can optimize your profile by utilizing SEO strategies, ensuring your practice appears at the top of search results. Secondly, they can manage your profile, promptly respond to reviews, and regularly update your information. Lastly, they can use data analytics to track the effectiveness of your profile and make necessary improvements.
In the digital age, healthcare marketing is no longer confined to billboards and TV commercials. Today, it’s all about creating a compelling online presence, and there’s no better tool for this than Google My Business.
However, managing this platform can be a complex task, which is why a digital marketing agency is crucial. With their expertise and experience, they can optimize your profile and attract more patients to your practice.
Reinvent Digital, being one of the renowned digital marketing agency in Delhi has helped many healthcare businesses grow and deal with the post-pandemic challenges in the healthcare industry. We make the best use of SEO strategies, cutting-edge technology and creativity to help you survive through these tough times and help you emerge as healthcare leaders. We will provide you with a complete and optimised Google Business listing and add more to it as and when required.
Get in touch with the experts at Reinvent Digital today to know more about how we can help you scale your business with Google and powerful digital marketing strategies.
