Expert Tips to Leverage Online Reviews of your Healthcare

Let me hit you with a hypothetical situation. Assume that you need to buy equipment for your healthcare setting and there are multiple dealers from whom you can purchase the desired tools. Perhaps the first thing that you would do is check their reputation and reviews before making a buying decision. Bad reviews will surely ring a warning bell and you would definitely avoid those dealers.

As per reports, 90% of consumers worldwide read online reviews before buying any services or products. That’s a lot of people. In the healthcare industry, on an estimate, more than 60% of all patients avoid a doctor based on negative reviews.

Healthcare settings often look scary to patients and they already remain more concerned about their treatment. As a medical professional, you can quickly become the most trusted centre for people seeking care just with reviews.

Wondering how?

Let’s get straight into how you can leverage online customer reviews in order to bring in more business.

1. Get more and more customers to share reviews

Though it is not clear how, Google uses your online reputation, especially patients reviews as an attribute to measure how prominent and trustworthy your healthcare setting is. More positive reviews are bound to increase your trustworthiness and local rankings.

You can make your patients leave a positive review by:

• Sending them a thank you text with a link to provide a feedback
• Simply asking them to leave a review after their appointment
• Asking them to give a shout out on social media
• Sending post-visit emails for reviews and feedback

2. Pepper your website with Positive Reviews

By integrating reviews on your website, you can potentially prevent your healthcare from falling in an unfavourable light. Here are some ways through which you can enhance the experience of the patients on the site:

• Highlight your 5-star reviews on your website using graphics and creative
• Create a dedicated page for the most impactful reviews to enhance the confidence of your patients in your services

3. Posting Glowing Reviews on Social Media Platforms

You can take your game to next level by promoting favourable reviews on social media profiles of your medical centre. When you share someone’s positive review online, you reinforce the behaviour. With social sharing, you not only encourage others to leave a positive review but also instil trust in the minds of your prospects.

4. Publish and Promote the Reviews via Blogs

An often overlooked way of promoting reviews is through blogs. You may get surprised to know the impact of testimonial blogs on your prospective patients. Write a blog with top-rated reviews in a way that instils trust among your target audience. The best thing about testimonial blogs is that you can also create backlinks and gain more traction. Leveraging the best of all reviews and testimonials and make sure that your prospective patients can learn about your unique strengths from other patients.

5. Manage Negative Reviews Smartly

Bad reviews can appear for numerous reasons, but you don’t need to be dumbfounded by them. Every healthcare setting gets negative reviews from some of their patients. You will be surprised to know that you can make the most from these reviews too.

All you need to do is respond to these reviews calmly with empathy. Refrain from getting into an argument and paint a positive picture of your healthcare by addressing the concern.

• Leave your contact details and ask them to reach out for you to speak to them
• Apologise to them if they aren’t happy with the service you provided to them and ask them to provide a detailed feedback
• If the review appears to be fake, address the comment and ask the person to provide more information on what made them give a negative review.

Word-of-mouth has always been the most powerful tool to market your business. Positive reviews can increase your credibility and instil trust in the minds of other patients. Indeed it is important to pay attention to your online reviews. But you don’t need to sit down and manually do all these things as Reinvent Digital helps you make the most of your reviews.