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With the changing digital landscape, every marketer would agree that the creation and distribution of relevant, consistent, and valuable content is vital to attract and retain the target audience and customers. It is no secret that sharing useful and relevant content with prospects can help a business save cost, increase sales, and make a loyal base of customers.
You might have heard that content is the present and future of marketing. But not every type of content can increase sales. Marketing is impossible without great content and that’s what makes content marketing so intriguing in today’s environment.
Content marketing should always be a part of your business process, irrespective of the type of marketing tactics you implement. To make your job easier, a lot of content marketing tools have sprung lately. If being ahead of the competitors is what you aim for, keep reading as we highlight important details about content marketing tools.
Content marketing tools can unify your content marketing, helping you reach your marketing goals. These tools can save time and can dramatically increase the efforts of your content marketing.
This is true that no tool can replace experienced individuals and a solid content strategy that would drive profitable customer actions. However, having the right tools can make the job easier, better, & efficient and can uncover hidden strategies that help you outshine your competitors.
But there are hundreds of tools that claim to solve your one problem or the other. And new tools keep on springing up in the digital landscape. How do you know which one among the pool of hundreds is worth trying?
We will help you reach a conclusion with our well-researched list of the best content marketing tools to use in 2021.
According to an estimate, almost 90% of content marketers worldwide prefer Google Docs for curating content. Marketers will harp on for hours about the value of using Docs. It is easier to collaborate, share, and edit content. In addition, you can map your content outline, create your own shortcuts, and use different permission when managing a team. The bonus part is – it is totally free!
It is undoubtedly the best tool for content marketing. We can be extraordinary writers, but we are humans and we make mistakes. This tool is there to make your content error-free in no time. It not only corrects your grammatical errors but also helps you mould the tone of content according to your target audience. You can set the target before checking any document or file and the tool will show you all the corrections. You definitely need Grammarly in your professional life.
Yoast is a stunning platform that streamlines sites and makes them more web crawler friendly. Yoast discovers issues that influence SEO and the utility of the website. It can help you resolve technical and non-technical SEO issues, which will eventually increase the ranking of your site.
All would agree that it is important to analyse the performance of a content piece to see what’s working and what is not. If you need an easy way to check your content report, Google Analytics is the perfect tool for it. You can assess factors like the most trending pages of your website, the interaction on your pages, pages on which the interaction is poor, and average time of visit. It would be an understatement to say that it is the best tool for content marketers.
The tool that most content writers aren’t aware of has to be HubSpot. Hubspot offers a lot of content creation courses for free to all users. You can learn strategies to grow, how to come up with great ideas, inbound marketing strategies, and a lot more. With the courses, you can pave the way to becoming a more strategic content marketer.
WordPress is an amazing tool that makes the whole process of creating a website, publishing and uploading content, and tracking visitors easier.
Trello takes teamwork to another level with functionalities like boards, lists, and cards. It is not only a great content marketing tool but also a great productivity tool that will take your game to next level.
When you create a piece of content, there are a lot of aspects to deal with. From targeting the right keywords to using Meta tags, taking care of tonality and convention and checking its Flesch reading score, there is too much to take care of. SEMRush is a handy and reliable tool for a content specialist with which they can do all of that. From keyword research to competitor analysis and content writing assistance, you can get all, at one place.
You might be surprised to see Canva on the list as it is assumed to be a tool for Graphic Designers. If you are one of these people, you are wrong! Canva is a great tool for content marketing. The search engine looks for signs that show your content is meaningful and engaging to rank it. And videos, lists, infographics, and images are the trump card for any piece of content. Creating videos, images, and other graphics becomes easy with Canva. There
are a lot of free templates that you can use to make your traffic and conversion rate soar.
If you are new to this domain or want to focus on your core business operations, you can choose to hire a team who would do all this for you. At Reinvent Digital, one of the top digital agencies in India, you can avail digital marketing services, including content marketing and rest assured. We will take care of your business growth online. Get in touch with our experts today!
