5 Myths about App Store Optimization

Majority of customers in today’s world are always on the move, making app business a huge industry right now. Thus, businesses are turning towards mobile apps to drive engagement and conversions, and retain buyers.

The availability of more than 2.8 million apps on app stores, makes it crucial for businesses to optimize their business app for the app stores. This is to ensure that your customers are able to discover your app while looking for the services or products your business provides.

To master the art of app store optimization, understanding what to do isn’t sufficient. It is important to understand what ‘not’ to do as well. Here we are going to bust the top 5 misconceptions or myths about app store optimization.

1. Being on the App Store is NOT Enough
Most people think – having your app on app stores is enough, but it’s not. Getting your app discovered by the right users becomes a nightmare for most business owners. Nearly 63% of users discover apps through organic searches, even the most popular brands like Facebook and Google, have a dedicated team of professionals to work on their app marketing strategies.

2. Changing App Title to Align with Searches is NOT a Good Practice
The title of you app is the most important element of ASO. While several users took to changing their app title often to match the high-ranking search keywords, this practice does not help in improving the ranking of your app on app store.

You should rather focus on creating a simple, short and crisp title with a keyword included in it. And stick to that title. For example, Angry Birds – the app ranks better than any ‘bird game’ app (without the ‘game’ keyword).

3. It is NOT all about Ratings and Downloads
It is a common misconception that app store rankings are all about app ratings and downloads. Because of this, most app developers and business owners invest a lot in fake ratings and ghost downloads. Though ratings ad downloads are important, they are not the only thing.

With the right ASO tactics, you can easily make your business app rank better than the top-rated apps of your competitors.

With 2.8 million apps and still growing, there is no cheat code to neglect app store optimisation. The best practice would be to hire an agency to optimize your apps for different play stores.

Connect with our ASO experts at Reinvent Digital, the top digital marketing agency in Jaipur; call us on +91-9599066176