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In today’s age of digitization, e-commerce has a huge market, involving a lot of cash and, thus, a lot of competition. According to reports from Selz, 44% of online shoppers begin with a search engine. This means that an e-commerce business widely relies on search queries and organic traffic to drive sales, so dozens of e-commerce websites constantly compete with each other to rank at the top in search results.
Now that we know that search engine optimization, or SEO, is highly significant to the growth of any e-commerce business, we are here to discuss the Ecommerce best SEO practices that can double your sales. So let’s get started.
Any SEO campaign starts with keyword research. Look for high-converting keywords with good search volume, lower ranking difficulty, and high relevance to your brand, products, or both. Do not go after broad keywords, as it will result in a higher bounce rate.
Keywords with very high competition are also not a good choice to target, as it is very difficult to compete with the bigger giants. To get relevant and targeted keywords for your brand, you can also get help from a performance marketing agency. They have the best team of strategists who analyse your brand and research keywords accordingly.
Analysing your competitors is one of the crucial SEO strategies to boost eCommerce sales. Look for your greatest competitors and analyse what they have been doing. Analyse the keywords they are targeting and see if they have a higher domain authority than yours.
In such cases, focus on other keywords for which you can rank quickly. Check for websites that your competitors are getting their inbound links from. Also, analyse their site’s architecture, navigation, user experience, etc. This will give you insights about how they work and help you plan your strategies.
The best way to find solutions is to identify the real problems. Find all major issues on your e-commerce site, which may include updating duplicate content pages with unique content, using relevant URLs, redirecting 404 pages to actual content, showing alternative products for out-of-stock products, updating content more frequently, aiming for a faster site load speed, etc.
E-commerce sites ask for a lot of details from users, including personal and financial information. So, it is good to ensure that all information is encrypted for safety. For this, we suggest you switch your e-commerce site’s domain from http to https. Doing so has another benefit – Google slightly boosts rankings to sites that use https.
If you don’t have any knowledge about how to make your site secure, get help from the best e-commerce SEO company. They will help you with this.
Another one of the most important Ecommerce SEO best practices includes optimization. Optimise the entire e-commerce website, including content pages, page titles, product descriptions, image file names, alt tags, meta tags, and URLs for your targeted keywords. Create URLs that include the keywords and are user-friendly.
Great site architecture can do wonders for your website’s rankings and conversions. Focus on keeping a website design that directs the users from your home page to product pages in fewer clicks. Ensure proper navigation, internal linking, and user-friendly design for best results. The more people will stay on your site, the more they are more likely to buy your products.
Ultimately, it’s the users who can either make or break e-commerce sales. Ensure that you keep them happy and satisfied with a great user experience, ease of access, seamless checkout process, quick ways to contact you, easy navigation, fast loading speed, and great service.
A live chat widget is said to lift conversion rates quite well. You can also hire a dedicated performance marketing agency team for better execution of your SEO tips for Ecommerce.
A majority of e-commerce sales are done over mobile devices, which is why it becomes essential to have a mobile-friendly website or a mobile app development for your e-commerce store. A responsive website design works seamlessly on any device, including desktops, tablets, and smartphones.
Encouraging customer reviews of your products can lead to an increase in your e-commerce conversion rate, as most consumers prefer reading reviews before purchasing online. Product reviews are equivalent to more fresh content, which Google loves to see, so it is a win-win for you till your products are good enough to fetch you good reviews.
Using these SEO strategies to boost eCommerce sales can help generate more traffic, boost conversions, engage buyers, and turn them into regular customers, thereby doubling up your e-commerce sales.
And if you are looking for the best SEO agency in Jaipur, Reinvent Digital is the one-stop solution for all your marketing needs. Our e-commerce SEO company has the best team of experienced professionals who are well-versed in creating customised strategies for your eCommerce brand.
To know more about our services, visit our website today!
FAQ 1: Why is keyword research important for my e-commerce site’s SEO?
Answer: Keyword research is essential because it helps you understand what your potential customers are searching for online. By identifying high-converting, relevant keywords with good search volume and lower competition, you can optimise your e-commerce site to rank higher in search results.
FAQ 2: How can analysing my competitors improve my SEO?
Answer: Analysing your competitors gives you valuable insights into the strategies that work for them. You can see what keywords they’re targeting, understand their site structure, and learn from their user experience design. This information can help you make informed decisions about your SEO strategies.
FAQ 3: How does site speed affect my e-commerce sales?
Answer: Site speed is crucial because online shoppers are often impatient. Visitors will likely leave before seeing your products if your site takes too long to load (more than 3 seconds). A faster-loading website provides a better user experience, encouraging visitors to stay longer, browse more, and ultimately purchase.
FAQ 4: Why should my e-commerce site be mobile-friendly?
Answer: With many online shoppers using mobile devices, having a mobile-friendly website is essential. A responsive website design ensures that your site looks and works well on all devices, including smartphones and tablets, providing a seamless shopping experience.
FAQ 5: What role do customer reviews play in e-commerce SEO?
Answer: Customer reviews are vital for two main reasons. First, they provide fresh content for your website, which is favourable for SEO as Google values updated content. Second, reviews help build trust and credibility with potential customers.
