10 Social Media Marketing Facts in 2024

Marketing, regardless of the product, is never linear. Companies constantly have to evolve and develop various marketing strategies to stay ahead of the curve in this competitive market. Social media is one of the affecting marketing strategies and a way of communication during this digital era.

In the times when there are approximately 3.96 billion social media users worldwide, and 83.72% of the world’s population owns a smartphone, businesses have to come up with innovative ways to engage and convert through social media marketing.

Since the nature of social media engagement continues to change, social media marketing facts keep on changing as well. However, to make a future-proof digital marketing strategy & have client-centric social media services, the campaigns should be backed by research. The facts on social media marketing can help you set the benchmarks and give you an insight into the industry.

In this blog, we will be highlighting the most interesting facts on social media marketing you need to know for doing business in 2024. But before we begin with the facts, let’s look at social media platforms and how many users are currently on them.

Most Popular Social Media Networks

Even though there are 17 popular social media platforms, a few have staggering growth and are used for social media marketing. Here’s a list of the top most popular social networks of 2024 based on the number of monthly active users.

With the massive amount of users and ever-growing usage of marketing through social media, it is vital to keep an eye on social media marketing facts to streamline your strategies with the trends. Let’s take a look at some numbers that justify why social media should be every marketer’s prime marketing channel for growing in 2024 and beyond.

10 Interesting Facts on Social Media Marketing

In 2024, there are estimated to be 5.17 billion total social media users worldwide.

The average person uses 6.7 different social networks per month.

The amount of time internet users spend on social media declined slightly to 143 minutes per day.

TikTok is the fastest-growing platform, with a staggering 100% user growth rate between 2020 and 2022. Between Q3 2022 and Q3 2023, TikTok’s monthly active users grew by 13%.

The number of social media users worldwide grew by 320 million people from January 2023 to January 2024.

Instagram ties with Facebook for the social media platform with the highest ROI.

Total spend on social media advertising is projected to reach $219.8 billion in 2024.

56.3% of Facebook users are male and 43.7% are female (based on available gender data).

Instagram Reels generate more likes and saves but fewer comments than regular posts.

There are over 67 million company profiles on LinkedIn.

Grow Through Social Media With Digital Marketing Perfectionists

You now know the useful social media facts, and you must be planning to hop on to the social media marketing landscape. So, let Reinvent Digital, the best social media marketing company in Delhi, help you through this.

Get a powerful, innovative, client-centric, and business-optimized social media strategy that focuses on growing your brand presence among the targeted audience. We can manage and increase your brand’s social media presence with engaging pictures, informative videos, fun reels, and lots more.

We can create performance reports and strategies customized to your business needs with a thorough knowledge of post-scheduling, including relevant hashtags, keyword tracking, and data analysis. Get in touch with the social media wizards and leverage the benefits of marketing your product on Social Platforms.

FAQs

What is social media marketing? 

Social media marketing refers to the process of promoting products, services, or brands through various social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others. It involves creating and sharing content, engaging with followers, running paid advertising campaigns, and analyzing performance metrics.

Why is social media marketing important for businesses? 

Social media marketing is crucial for businesses because it allows them to connect with their target audience, increase brand awareness, drive website traffic, generate leads, and ultimately boost sales. It also provides a platform for customer engagement, building relationships, and gathering valuable insights.

What are the most popular social media platforms for marketing? 

The most popular social media platforms for marketing include Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Snapchat. The choice of platforms depends on the business’s target audience, industry, and marketing objectives.

How can businesses measure the success of their social media marketing efforts? 

Businesses can measure the success of their social media marketing efforts by tracking various metrics such as engagement rates (likes, comments, shares), website traffic from social media, lead generation, conversion rates, and return on investment (ROI). Analytics tools like Google Analytics and social media platform insights can provide valuable data for analysis.

What are some effective social media marketing strategies? 

Effective social media marketing strategies include:

Creating valuable and shareable content.

Using visuals (images, videos, infographics).

Running targeted advertising campaigns.

Collaborating with influencers.

Engaging with followers through comments and discussions.

Analyzing and optimizing posts based on performance data.

Consistently maintaining an active presence across relevant platforms.