In today’s age of digitisation, e-commerce has a huge market, involving a lot of cash and thus, a lot of competition. According to reports from Selz, 44% online shoppers begin with a search engine. This means that an e-commerce business widely relies on search queries and organic traffic to drive sales, which is why, dozens of e-commerce websites constantly compete with each other to rank at the top in search results. Now that we know that search engine optimisation, or SEO is highly significant to the growth of any e-commerce business, we are here to discuss the best SEO practices that can double your e-commerce sales.
Do keyword research
Any SEO campaign starts with keyword research. Look for high-converting keywords with good search volume, lower ranking difficulty and high relevance to your brand or products or both. Do not go after broad keywords as it will result in higher bounce rate. Keywords with very high competition are also not a good choice to target as it is very difficult to compete with the bigger giants.
Analyse your competitors
Look for your greatest competitors and analyse what they have been doing. Analyse the keywords they are targeting and see if they have a higher domain authority than yours? In such cases, focus on other keywords for which you can rank quickly. Check for websites that your competitors are getting their inbound links from. Also analyse their site’s architecture, navigation, user experience, etc.
Identify the Issues on your E-commerce Site
The best way to find solutions is to identify the real problems. Find all major issues on your e-commerce site, which may include updating duplicate content pages with unique content, using relevant URLs, redirecting 404 pages to actual content, showing alternative products for out-of-stock products, updating content more frequently, aiming for a faster site load speed, etc.
Make your e-commerce site more secure
E-commerce sites ask for a lot of details from users including personal and financial information. So it is good to ensure that all information is encrypted for safety. For this, we suggest you to switch your e-commerce site’s domain from http to https. Doing so has another benefit – Google gives a slight boost in rankings to sites which use https.
Make your site load faster
Research shows that 40% of people will leave your website if it takes longer than 3 seconds to load. It is high time to focus on improving your e-commerce site’s loading speed. You can improve your website’s speed by buying more server space, using an e-commerce-friendly CMS like Magento or WooCommerce, and by compressing images and files for faster download.
Optimise your site for keywords
Optimise the entire e-commerce website including content pages, page titles, product descriptions, image file names and alt tags, meta tags and URLs for your targeted keywords. Create URLs that include the keywords and are user-friendly.
Enhance your site’s architecture
Great site architecture can do wonders to your website’s rankings and conversions. Focus on keeping a website design that directs the users from your home page to product pages in fewer clicks. Ensure proper navigation, internal linking and user-friendly design for best results.
Keep your users happy
Ultimately, it’s the users who can either make or break e-commerce sales. Ensure that you keep them happy and satisfied with a great user experience, ease of access, seamless checkout process, quick ways to contact you, easy navigation, fast loading speed and great service. A live chat widget is said to lift conversion rates quite well.
Have a Responsive website
A majority of e-commerce sales are done over mobile devices, which is why it becomes essential to have a mobile-friendly website or a mobile application for your e-commerce store. A responsive website design works seamlessly on any device including desktops, tablets and smartphones.
Encourage customer reviews
Encouraging customer reviews to your products can lead to an increase in your e-commerce conversion rate as most consumers prefer reading reviews before purchasing online. Product reviews are equivalent to more fresh content, which Google loves to see so it is a win-win for you till your products are good enough to fetch you good reviews.
Using these SEO hacks for your e-commerce website can help generate more traffic, boost conversions, engage buyers and turn them into regular customers, thereby, doubling up your e-commerce sales.